With the U.S. presidential elections a little more than a year away, Twitter has introduced a new way for candidates to solicit donations through a simple tweet.
Above: Twitter: Donations
Partnering with Square for the initiative, Twitter is pitching this tool as the “fastest, easiest way to make an online donation, and the most effective way for campaigns to execute tailored digital fundraising.”
To enable the feature, candidates sign-up for a Square Cash account, and once Square has “verified” the campaign, the Twitter account holder (i.e. the candidate or representative) can then tweet a URL, or “$Cashtag,” to ask for donations.
From VentureBeat
When a supporter sees the message, they can then hit the “contribute” button and choose how much they would like to pay and set-up their payment card. This data is then saved for any future donations a user would like to make.
The latest partnership between Twitter and Square is about as natural a tie-up as you could find — Twitter co-founder and “interim” CEO Jack Dorsey is also the co-founder of and CEO of Square. It was a no-brainer, really.
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