Twitter is bringing its self-service ads platform to more people around the world. The company announced that small- to medium-sized businesses (SMBs) in more than 200 countries and territories can now advertise and reach their target audience on Twitter in 15 languages.
And the program has been growing in the more than two years of its existence: Twitter says it counts 100,000 total active advertisers on its network, including SMBs.
Originally launched in just the United States, Twitter has gradually expanded its self-service ad platform to other countries, including the United Kingdom, Ireland, Australia, Latin America, Indonesia, Brazil, and more. But now more SMBs in over 200 countries will be able to utilize Twitter’s mobile app install ads program, targeting tools, objective-based campaigns, reports, and pricing to reach their intended audience.
Naturally the expansion of Twitter Ads can be viewed as being good for the company. After all, the more people that have access to it, the better their marketing, and the more money Twitter gets from it, thereby helping to boost the company’s earnings. In July, Twitter announced it brought in $452 million in ad revenue, an increase of 63 percent annually, which contributed to the $502 million in total revenue received. How much did SMB activity contribute to the company’s bottom line is unknown — it doesn’t provide those specific break downs.
International advertising revenue was also up 75 percent annually to $166 million. Perhaps this accelerated SMB push would help to capitalize on needs by global customers to help boost the amount it brings in.
But the SMB focus isn’t new for Twitter — it’s had this mission ever since Twitter started. In fact, interim chief executive Jack Dorsey started the first small business account.
Some of the new countries to come online include Afghanistan, Antarctica, Bangladesh, Belize, Cambodia, Costa Rica, Greece, Honduras, Hong Kong, Iceland, Malaysia, Pakistan, Poland, Philippines, Saudi Arabia, Turkey, and Venezuela.
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